January 2024 User Acquisition Roundup: new tools and best practices

January 2024 User Acquisition Roundup: new tools and best practices

blognet   Thursday, February 01, 2024   Comment  

As we enter a leap year’s February (yes – 2024 is a leap year, finally here comes the one ), it’s time to take a look at what has brought the first month of 2024 mobile app user acquisition wise. Last year this time, we all were overwhelmed with what Generative AI had brought to the table, including for user acquisition, this January looks more like evolution than revolution and that’s ok.

To capture important updates from the leading companies in this space, we publish User Acquisition Monthly as an email newsletter and a Linkedin Newsletter. We understand that today it’s really hard to both push the envelope of your app projects and stay up-to-date with what is going on in the app industry and hence this newsletter.  You see,  the information is there but if only you can find it in one place to read, digest and apply to your work – we want to fill this gap for you.

By any stretch it’s not a complete list but we believe we manage to give you the gist of what you need to know about mobile app user acquisition today.

Put Google AI to work with Search ads

Learn how to use Google AI to create and optimize your Search ads with the new conversational experience in Google Ads. Powered by Gemini, Google’s most advanced AI model, the conversational experience helps you build high-quality Search campaigns that adapt to your goals and audience.

Upcoming: Everything You Need To Know About Quick Links

Join upcoming webinar from Branch that will be focused on Quick Links, a powerful feature of Branch that lets you create and manage links to your app content from anywhere. Whether you want to drive app installs, re-engage users, or measure your marketing performance, Quick Links can help you achieve your goals.

The Benefits of User-Generated Content

Lital Castel of Moburst explains the benefits of User-Generated Content for advertisers. User-generated content (UGC) is a powerful way to boost your brand’s credibility, engagement, and growth. UGC refers to any content created by your customers or fans that relates to your brand, such as photos, videos, reviews, or testimonials.

TikTok Publishes New Guide on Effective Ad Bidding Strategies

If you are looking for ways to optimize your TikTok ads performance to drive more app installs, you should check out the new guide published by TikTok on effective ad bidding strategies. The guide covers the basics of how TikTok’s ad auction works, the different types of bidding strategies available, and the best practices for choosing and adjusting your bids.

Apple Search Ads best practices: Q&A with M&C Saatchi Performance

The blog post features an interview with two experts from M&C Saatchi Performance, a global media agency, who share their insights and tips on how to optimize Apple Search Ads campaigns. The post touches on topics such as: the benefits and challenges of Apple Search Ads, the best practices for campaign structure, keyword selection, bidding strategies, and creative optimization, and more.

App Store Optimization Guide

Download our App Store Optimization guide, covering all aspects of this essential app marketing technique to drive native traffic to your mobile app.

User Acquisition Goodies

• How to Be Successful as an App Marketer in a Privacy-Centric World
• #182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks
• How to unlock the power of playable ads

Do you like this newsletter and wouldn’t mind to share it? Make our day – share it  with your friends and colleagues, just send them this link .

The post January 2024 User Acquisition Roundup: new tools and best practices appeared first on Business of Apps.

source https://www.businessofapps.com/news/january-2024-user-acquisition-roundup-new-tools-and-best-practices/

The APS London agenda is now live

The APS London agenda is now live

blognet   Thursday, February 01, 2024   Comment  

We are excited to announce that the first look agenda for App Promotion Summit London 2024 is now live and covering the latest in app growth and product including Generative AI, SKAN 4.0, onboarding optimisation, retention and product-led growth.

Our in-person conference at The Brewery on 25th April will feature a main stage exploring app growth across the funnel plus 3 workshop rooms and a brand-new-for-2024 roundtable zone.

We have speakers from Auto Trader, Product Madness, Monzo, Peanut, Howbout, Paired and Nude ready to share their insights.

Some confirmed sessions include:

• How to use AI to go from “Established Meh” to Engagement Rocketship – Steve Toy, CEO, Memrise
• The Anatomy of a Winning Ad: Creative Counterintelligence from the Team who Broke the Internet – Bogdana Orzu, Head of Performance Marketing and Maria Dima, Growth Content Strategist, Sweatcoin
• Have your Cake and Eat it Too: Driving Conversions through Empathy-Based Onboarding – Yeva Koldovska, Product Manager, Headway
• From Concept to Market: Transforming a Mobile Product – Jenniffer Camacho, Mobile Product Lead, Nespresso

• Navigating Growth: Power and Opportunities of Web-to-App Funnel – Anastasiia Karlova, Head of Marketing, PlantIn

Grab your tickets here if you haven’t already. We can’t wait to welcome you to the event.

The post The APS London agenda is now live appeared first on Business of Apps.

source https://www.businessofapps.com/news/aps-london-agenda-now-live/

Bidinfluence launches rebranding campaign

Bidinfluence launches rebranding campaign

blognet   Monday, January 29, 2024   Comment  

Founded by a group of specialists with extensive experience in the adtech industry, Bidinfluence stands as a supply-side platform specializing in dynamic monetization through high-quality programmatic video ads.

Сompany’s mission is to improve monetization opportunities for mobile and web publishers, providing them with cutting-edge programmatic technology. While the synergy of built-in AI/ML algorithms and human team experience unlocks additional optimization potential, a convenient platform interface makes it simple for every publisher to start growing their revenue.

Bidinfluence allows customers to automate monetization, offering an SSP powered by real-time data. Competitive eCPM, professional support, various integration types like oRTB, Header Bidding, VAST/VPAID, and high fill rate are only the beginning. With complete control over the inventory and real-time dashboards, publishers can monetize all traffic types and formats available in the industry with the next level of efficiency.

The Bidinfluence logo deliberately represents the impact on the programmatic advertising, SSP, and digital product monetization markets. The carefully chosen symbols embody the company’s influence and commitment to shaping these industries. The name “Bidinfluence” itself is a fusion of “bid,” a fundamental element in programmatic advertising, and “influence,” signifying the brand’s impactful relationship with the market.

“As Bidinfluence emerges, we aim to create a brand that communicates our core values and resonates with industry players. Our identity reflects dedication to providing innovative solutions that drive success for publishers in an ever-evolving digital landscape,” – said Daniel Kalinovskij, Chief Executive Officer of Bidinfluence.

For further information, please contact us via our new site and social media:

• https://bidinfluence.com/contacts
• https://www.linkedin.com/company/bidindluence

The post Bidinfluence launches rebranding campaign appeared first on Business of Apps.

source https://www.businessofapps.com/news/bidinfluence-launches-rebranding-campaign/

Get EXCITED for APS London

Get EXCITED for APS London

blognet   Thursday, January 25, 2024   Comment  

App Promotion Summit London is gearing up for an explosive 2024 edition, and we want YOU to be a part of the action.

Ticket sales are up 12% on last year’s conference and we are on track to hit 700+ in-person attendees at The Brewery on Thursday 25th April – making this our biggest APS event ever.

Here’s a sneak peek into the irresistible momentum building up:

– We’ve registered app growth and apps including product leaders from Europe’s top apps such as Vinted, Financial Times, Nutracheck, Busuu, Driving Test Success, PokerStars, Bloom & Wild, Plane Finder, boohoo, Moneyhub, Turo, BodyFast, American Express and Decathlon

– We’re joined by partners from the app industry’s leading players including Appsflyer, Onesignal, Quantum Metric, Stream, madduck, appier, Avow Technologies, Remerge and apptweak. Get in touch to join them.

– The speaker faculty features contributors from apps like Memrise, Product Madness, Sweatcoin, Howbout, Auto Trader, Peanut, Nespresso, Paired, Sorted Food, Headway, Nude, PlantIn and Monzo

– The exhibition area is filling up with showcases of the best user acquisition services, app engagement platforms, app marketing agencies, data and analytics tools available today.  Reserve a spot here at what will be Europe’s biggest dedicated app marketing expo.

– The agenda is coming along nicely and will be covering the latest app growth topics including Generative AI creatives, product-led growth, the latest approaches to retention and SkAdnetwork enabled user acquisition. By the way, we’ll have 5 rooms of content this year, allowing us to pack in even more talks, interactive workshops and roundtable discussions. More on that soon …

Want to attend? Have questions? Get in touch with us any time.

The post Get EXCITED for APS London appeared first on Business of Apps.

source https://www.businessofapps.com/news/get-excited-for-aps-london/

Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar]

Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar]

blognet   Tuesday, January 23, 2024   Comment  

Chances are it happened to you too – some of the apps on your phone let you down when you needed them the most. They crashed when you needed that small piece of information for something important and relevant at that moment. Wouldn’t be awesome if that never happened?

Join our webinar featuring Colin Contreary, Head of Content at Embrace and James Cooper, Director, Business of Apps  on February 28th 10am PST / 1pm EST / 6pm GMT / 7pm CET to learn from Embrace’s case studies featuring Adidas, Cameo, and GOAT.

Register for the webinar here.

The post Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar] appeared first on Business of Apps.

source https://www.businessofapps.com/news/are-app-crashes-ruining-your-user-experience-join-us-on-february-28-to-learn-how-webinar/

Join us in NYC and SF in 2024

Join us in NYC and SF in 2024

blognet   Monday, January 22, 2024   Comment  

We’re excited to announce the dates for our 2024 US events.

App Promotion Summit NYC will return to 360 Madison Avenue in Midtown Manhattan on Thursday 27th June.

App Promotion Summit SF is back at the W Hotel in SoMa on Thursday 26th September in a new larger space including breakout rooms and an exhibition area.

We’ll be exploring the new era of app growth and bringing you the latest trends and practical advice in a range of talks, interactive workshops, panel discussions and roundtable sessions (with plenty to get your teeth into!).

You’ll be able to learn and connect with America’s leading app marketers.

As always, the finest 5* food and drinks will be on offer in a super-friendly atmosphere.

Launch tickets are now on sale for both events and you can save over $1,000:

• APS NYC tickets: https://apppromotionsummit.com/nyc/register/
• APS SF tickets: https://apppromotionsummit.com/san-francisco/register/

We will plant a tree for every ticket sold through our friends at Treeapp.

If you have any questions or are interested in sponsorship opportunities or the exhibition areas, feel free to reach out to us.

The post Join us in NYC and SF in 2024 appeared first on Business of Apps.

source https://www.businessofapps.com/news/join-us-in-nyc-and-sf-in-2024/

AdMaven launches Content Locker

AdMaven launches Content Locker

blognet   Thursday, January 18, 2024   Comment  

AdMaven is shaking up the affiliate marketing game by launching its new tool: Content Locker. This ingenious solution unlocks the hidden potential within your content to capture more leads and drive higher engagement.

Integrated directly into the AdMaven platform, Content Locker temporarily restricts access to content until users complete a desired action, such as submitting their email address or participating in a promotion.

AdMaven’s senior management reaffirms that Content Locker aligns with their commitment to innovation and excellence: “Content Locker empowers our partners to achieve new heights in terms of user engagement and revenue generation.”

The power behind Content Locker

Content Locker checks every box for a top-tier affiliate marketing solution by offering an integrated link shortener and user-friendly design.

Here’s why:

• Versatility across content types: Whether it’s multimedia or downloadable resources, Content Locker is compatible with various content formats.
• Integrated link shortener: Simplifies content sharing while capturing valuable user data, which is crucial for crafting targeted marketing strategies.
• Exceptional user experience: Content Locker turns passive browsing into an active experience, increasing conversion rates.

Content Locker unlocks the true profit potential hidden within your content by turning passive readers into active, high-value leads.

Getting started with AdMaven’s Content Locker is simple:

• Step 1: Shorten links with the integrated tool and share them across channels.
• Step 2: Users who click links must complete a task before unlocking content.
• Step 3: Get paid according to user performance and new traffic.

Want to see how simple it is to use Content Locker? Read our recent blog that talks about Telegram monetization.

The innovation continues

The launch of Content Locker kicks off an exciting new era of innovation at AdMaven.

Continually pushing the boundaries of marketing technology, AdMaven empowers publishers and affiliates with tools to tap into buyer psychology to incentivize engagement over passive consumption.

Try Content Locker now!

The post AdMaven launches Content Locker appeared first on Business of Apps.

source https://www.businessofapps.com/news/admaven-launches-content-locker/

Get on top of app growth trends

Get on top of app growth trends

blognet   Thursday, January 11, 2024   Comment  

Going into 2024, the app industry will face new challenges and experience some big changes.

At APS London on 25th April, we will be exploring this new era of app growth and bringing you the latest trends and practical advice in a range of talks, workshops, panels and roundtables (with plenty to get your teeth into!).

The topics driving this new era will be covered in our agenda:

• AI-enabled app marketing
• Product-led growth
• Subscription focused business models
• SKAN 4.0 attribution
• Custom Product Pages
• Predictive analytics
• Media Mix Modelling
• Onboarding optimisation
• Retention Marketing

We are excited to share that we have speakers confirmed from Memrise, Howbout, Monzo, Headway, Nestlé Nespresso, Product Madness, Paired, Nude and Sidekick by Sorted Food with sessions including:

• How to use AI to go from “Established Meh” to Engagement Rocketship
• Have Your Cake and Eat It Too: Driving Conversions through Empathy-Based Onboarding
• From Concept to Market Leader: Transforming a Mobile Product

Save 50% with our discounted Launch ticket pricing and get your ticket today.

The post Get on top of app growth trends appeared first on Business of Apps.

source https://www.businessofapps.com/news/get-on-top-of-app-growth-trends/

Remerge shares eCommerce insights in new Apptivate podcast series

Remerge shares eCommerce insights in new Apptivate podcast series

blognet   Friday, January 05, 2024   Comment  

It’s estimated that in 2023 mobile consumers will have spent 50 billion hours in shopping apps on Android alone. On top of that, reports show that people are making more in-app purchases than ever before.

So what are today’s top eCommerce brands doing right? How are they using mobile marketing to improve customer engagement and increase revenue in this booming retail landscape?

Join Patrick Eichmann, General Manager for the Americas at Remerge, as he kicks off a new series of the Apptivate podcast in which he talks to experts from the eCommerce industry about their app marketing strategies and best practices.

In the first episode, Matt Hudson, co-founder of BILDIT, provides his take on when it’s time for marketers to launch an app, how to start building one, and why user experience should be the number one priority.

“Your mobile app should not be an island. Your whole team should all be able to support the growth of your app. If you can find a way to spread your mobile app out and treat it like another channel such as email, SMS or web – that’s what makes it less expensive and what’s going to help it grow”, said Matt Hudson.

“For me, an app’s overall performance is the most important thing. People are using it because they want to save time.”

Listen to Marry your customers: Mobile apps for eCommerce brands and explore all episodes of Remerge’s Apptivate podcast.

The post Remerge shares eCommerce insights in new Apptivate podcast series appeared first on Business of Apps.

source https://www.businessofapps.com/news/remerge-shares-ecommerce-insights-in-new-apptivate-podcast-series/

BidsCube teams up with Pixalate to combat ad fraud and create even more transparent programmatic solutions

BidsCube teams up with Pixalate to combat ad fraud and create even more transparent programmatic solutions

blognet   Tuesday, December 19, 2023   Comment  

BidsCube, a full-stack programmatic advertising company, has officially unveiled its strategic collaboration with Pixalate, a leading platform specializing in ad fraud protection, privacy, and compliance analytics.

The partnership aims to address the growing concerns surrounding ad fraud within the programmatic advertising space, providing publishers and advertisers with a more secure and trustworthy environment. This collaboration reinforces BidsCube’s dedication to providing safe and compliant programmatic advertising solutions that align with the needs of the digital advertising industry.

“As the programmatic advertising continues to evolve, addressing ad fraud and ensuring transparency has become paramount for success,” said Dmytro Chebakov, CEO of BidsCube. “Our collaboration with Pixalate reflects our commitment to delivering trustworthy and secure programmatic advertising solutions. By integrating Pixalate’s advanced ad fraud protection tools, we are taking a substantial step towards creating a more transparent ecosystem that benefits advertisers and publishers.”

Pixalate’s sophisticated tools for protecting against ad fraud will smoothly integrate into BidsCube’s programmatic ecosystem, enhancing the company’s comprehensive quality approach powered by AI and machine learning. The partnership is designed to improve the overall transparency of programmatic advertising, ensuring that BidsCube partners get the value they expect while holding the integrity of the digital ecosystem.

“Our partnership with BidsCube provides their customers with comprehensive fraud detection and prevention solutions,” said Jalal Nasir, CEO of Pixalate. “We are encouraged by their proactive approach in creating a programmatic advertising ecosystem built on transparency, efficiency, and quality.” 

About BidsCube

BidsCube is a full-stack AdTech company developing a programmatic ecosystem to make digital advertising simple and accessible for everyone. Offering adaptable programmatic solutions, the company empowers market players to harness the best of AdTech. With global trust from hundreds of partners, BidsCube offers advertisers and publishers feature-rich products with a top-notch user experience.

About Pixalate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.

The post BidsCube teams up with Pixalate to combat ad fraud and create even more transparent programmatic solutions appeared first on Business of Apps.

source https://www.businessofapps.com/news/bidscube-teams-up-with-pixalate-to-combat-ad-fraud-and-create-even-more-transparent-programmatic-solutions/

The key data trends shaping the app industry in 2023

The key data trends shaping the app industry in 2023

blognet   Friday, December 15, 2023   Comment  

This shall be my last post for BusinessofApps. After a decade of sharing insights, trends, and stories from the world of mobile apps, it comes with a mix of gratitude and sadness. If the app world teaches us anything, it’s that things move incredibly fast. So in the spirit of dynamic shifts, let me leave you with an overview of the top trends of 2023.

In 2023, the mobile app industry faced a range of challenges and opportunities that shaped its trajectory. From a decline in app install ad spending to the resurgence of iOS non-organic installs, here’s AppsFlyer’s  overview of the top five predictions that defined the year:

1. App install ad spend declines by 6% to reach $82 billion

The global economic downturn cast a shadow over mobile app user acquisition budgets in 2023, resulting in a 6% year-over-year decline to a total of $82 billion worldwide. Interestingly, this decline was more pronounced for Android, with a 10% decrease, while iOS experienced a 2% growth.

Share of non-gaming app install ad spend trend and % change by category

Source: AppsFlyer

2. iOS non-organic installs rebound with a 9% YoY increase

After enduring a 15% drop in iOS non-organic installs (NOI) in 2022, compared to the previous year, 2023 witnessed an impressive rebound. NOI experienced a 9% year-over-year increase, outpacing Android’s modest 3% growth. This resurgence can be attributed to a 10% reduction in media costs on iOS, along with improved adaptability among marketers and ad networks to the changes brought about by ATT and SKAdNetwork.

3. Total app downloads increase by a modest 2% in 2023

While 2022 saw a robust 10% rise in total app downloads, 2023 experienced a more subdued 2% increase. This slowdown was primarily due to a 4% decline in non-gaming Android apps, driven by declines in India, Indonesia, and Brazil. However, Android gaming installations increased by 6%, and iOS non-gaming installs grew by 7%.

YoY % change in total app installs by country

Source: AppsFlyer

4. In-app purchase revenue thrives in both gaming and non-gaming apps

In-app purchases (IAPs) made a strong comeback in gaming apps, registering an 11% increase in 2023. This resurgence was driven by gains in casino and casual games, while midcore games saw slight declines. In the realm of in-app advertising (IAA) revenue in gaming, there was a 4% year-over-year increase, primarily driven by casual games.

YoY % change in revenue from in-app purchases and in-app advertising among gaming apps

Source: AppsFlyer

Among non-gaming apps, IAP consumer spending surged by an impressive 19% year-over-year. Travel, food & drink, utility & productivity, and lifestyle apps led the charge in this growth. Subscription revenue also soared, jumping 30% in 2023, emerging as a key revenue stream for non-gaming apps.

5. Android remarketing conversions decline by 9% YoY

Remarketing faced headwinds in 2023, particularly on the Android platform, where conversions dropped by 9% year-on-year. This decline was closely linked to the decrease in app install ad spend due to the economic downturn. While India and Brazil experienced declines, the United States witnessed an uptick in remarketing activity, particularly in entertainment, finance, and food & drink apps.

Looking toward the future, the state of the global economy will play a pivotal role in budget allocation for app install ad spending in 2024. Encouragingly, economic parameters like GDP growth, inflation, and market performance are showing improvement, fostering cautious optimism for increased budgets.

The digital marketing industry also continues to grapple with privacy-driven challenges following iOS 14.5. With Android’s Privacy Sandbox and Chrome’s cookie deprecation on the horizon, marketers will need to adapt to a shifting landscape.

The integration of AI will undoubtedly disrupt many industries. I, for one, am feeling it already. And such changes may be disruptive and aren’t always going to be positive.

Stay tuned and keep watching this space. And as always: thanks for reading!

The post The key data trends shaping the app industry in 2023 appeared first on Business of Apps.

source https://www.businessofapps.com/news/the-key-data-trends-shaping-the-app-industry-in-2023/

New Venue for APS London 2024

New Venue for APS London 2024

blognet   Thursday, December 14, 2023   Comment  

APS London is back on 25th April 2024 and it’s going to be bigger than ever with a new venue and capacity for 700+ app marketers, product and growth attendees and an expanded exhibition area.

We will be covering the latest app growth topics including AI, SKAN, Apple Search Ads and first party data. Apply here to take part as a speaker.

We would like to offer you early access to a special launch ticket. This will secure your place at what promises to be the app growth event of the year.

If you’d like to join the world’s leading user acquisition, analytics & engagement platforms and agencies as an APS London sponsor then contact us to become a partner or exhibitor.

The post New Venue for APS London 2024 appeared first on Business of Apps.

source https://www.businessofapps.com/news/new-venue-for-aps-london-2024-2/

Remerge launches a newsroom for the latest developments in mobile ad privacy

Remerge launches a newsroom for the latest developments in mobile ad privacy

blognet   Thursday, December 14, 2023   Comment  

In recent years, the mobile advertising industry has come under increased pressure from consumers and regulators to limit the sharing of users’ cross-app behavioral data.

In response, Apple rolled out their App Tracking Transparency framework (ATT) in 2021, and Google is currently developing their own privacy-centric ad framework called the Privacy Sandbox.

While in-app advertising remains a lucrative channel, advertisers must adapt their approach to ensure they achieve the best possible return on ad spend.

Remerge is proud to be one of a select few DSPs to play an active role in shaping the future of privacy-first advertising and is working directly with Google, AppsFlyer and our clientele of advertisers to test and build the necessary tools.

To help you navigate the latest developments, we created Remerge’s Mobile Privacy Newsroom. A single resource that aims to document:

• The progress of our work on the Privacy Sandbox
• Updates on ATT and SKAdnetwork
• Strategic insights from advertisers navigating the privacy-first era

Visit the privacy newsroom now.

The post Remerge launches a newsroom for the latest developments in mobile ad privacy appeared first on Business of Apps.

source https://www.businessofapps.com/news/remerge-launches-a-newsroom-for-the-latest-developments-in-mobile-ad-privacy/

Out-of-app monetisation and new payment methods are emerging trends

Out-of-app monetisation and new payment methods are emerging trends

blognet   Wednesday, December 13, 2023   Comment  

For many years, app stores were the go-to places for finding, selling, and making money from apps. But today, game and content creators want more flexibility and options. They’re looking for ways to sell their content in a more versatile manner that can reach a broader audience while giving them direct feedback from customers. New research from content monetisation solutions expert Coda and Niko Partners sheds light on what’s happening.

Out-of-app monetisation

The report highlights the increasing importance of digital distribution and monetisation methods for mobile game publishers. To meet growing demand, developers are turning to different approaches.

One is first-party web stores, where creators sell directly on their own websites. Another is third-party web stores, where they team up with other online marketplaces. These new methods are not only cheaper than using traditional app stores but also open up exciting opportunities to make money outside of those familiar platforms.

The report also points out the growing trend of out-of-app monetisation, particularly through web stores. This trend is gaining traction in regions with limited credit card access, such as Southeast Asia, which accounts for 21% of global mobile game revenue. In certain markets, like China, third-party distribution contributes to 53% of app monetisation.

Web and alternative app stores

Source: Coda

“Out-of-app monetisation helps to unlock revenue in markets where gamers have different options compared to Western markets, from alternative payment methods to tighter budgets for game spending,” said Lisa Hanson, President and CEO of Niko Partners.

Adapting payment methods

Recognising the diverse payment options in various markets, the report emphasises the importance of adapting payment methods, including e-wallets and phone carrier billing. In Asia, first and third-party web stores have been the norm for over a decade.

With the Southeast Asian games market generating $5.8 billion in revenue in 2023 and expected growth, Coda plans to expand its global reach through partnerships with publishers. The report predicts an increase in mobile gamers from 286 million in 2023 to 326 million in 2027.

Despite challenges posed by a significant “unbanked” adult population, around 40-50%, and over 100 payment methods and providers, the report advocates for diverse payment options. Collaboration with partners who have local expertise, diverse marketing channels, and influencer networks is highlighted to unlock the potential of Southeast Asian markets.

How out-of-app monetisation works

Source: Coda

To make the most of this chance, it’s vital to create a campaign that convinces users to start shopping on a web store.

At the same time, gamers also win when they buy things outside of the app because publishers offer them enticing incentives. These perks can include exclusive bonuses, one-of-a-kind in-game items, cashback deals, special promo codes, and more – all designed to make customers more engaged and excited about their purchases.

Key takeaways

• Publishers are adopting web stores to diversify revenue streams, reflecting a shift away from traditional app stores.
• Web stores are gaining traction, particularly in regions like Southeast Asia, responsible for 21% of global mobile game revenue.
• To succeed, publishers must adapt to diverse payment options, with Southeast Asia’s games market predicted to grow from 286 million to 326 million mobile gamers by 2027. Collaboration with local experts and influencers is crucial.

The post Out-of-app monetisation and new payment methods are emerging trends appeared first on Business of Apps.

source https://www.businessofapps.com/news/out-of-app-monetisation-and-new-payment-methods-are-emerging-trends/

App growth empowered: AppsFlyer acquires Oolo

App growth empowered: AppsFlyer acquires Oolo

blognet   Monday, December 11, 2023   Comment  

User acquisition is a pivotal concern for app developers in today’s fast-paced digital landscape. AppsFlyer, recognised as a global leader in marketing measurement, attribution, and data analytics, has recently made a strategic move that underscores the significance of this challenge.

Oolo by AppsFlyer

AppsFlyer just acquired oolo, a prominent AI-powered platform specialising in user acquisition and monetisation decision-making. This acquisition reinforces AppsFlyer’s commitment to providing comprehensive solutions tailored to the ever-evolving needs of modern marketing, growth, and monetisation teams.

Under its new ownership, oolo will operate as “oolo by AppsFlyer”.

As marketing, growth, and monetisation teams expand their roles and seek to optimise strategies related to customer acquisition, engagement, and monetisation, the demand for real-time, data-driven decision-making has reached new heights.

Oolo dashboard

Source: oolo

Here, oolo plays a pivotal role by leveraging powerful AI capabilities to offer insights and alerts that facilitate the immediate optimisation of key metrics such as return on ad spend (ROAS), media revenue, and customer retention. This empowers app developers to make informed decisions swiftly, which is crucial in a competitive landscape.

Moreover, the integration of oolo into AppsFlyer’s ecosystem extends beyond user acquisition. It includes its placement within the Privacy Cloud Marketplace, a groundbreaking initiative by AppsFlyer that addresses data privacy concerns head-on. The Privacy Cloud Marketplace focuses on reducing signal loss and fostering data collaboration within customers’ Data Clean Rooms, all while adhering to a privacy-by-design approach.

Critical insights for development teams

“Adapting to the ever-changing digital ecosystem requires innovative solutions that can offer privacy-centric, actionable insights for optimal decision-making,” said Oren Kaniel, CEO and co-Founder at AppsFlyer. “oolo’s unique technology, team and expertise will play a key role in our continual pursuit to build a holistic platform that accommodates the shifting expectations, roles and challenges of modern marketing teams. The combination of oolo’s innovative technology with AppsFlyer’s industry leading measurement platform offers brands new opportunities to harness AI’s full capabilities to optimise their growth and monetisation strategies. We believe the future of data-driven decisions is in smart AI rather than the static tools which are common today, and oolo’s cutting-edge AI technology enables us to better serve the increasing demands of our customers and meet their evolving needs.”

oolo brings to the table a dynamic alert system that continuously identifies anomalies, growth opportunities, and inefficiencies in real-time, providing valuable support for growth marketers. By harnessing data from marketing campaigns to train its AI algorithms, oolo can swiftly prioritise and present critical insights, enabling marketing teams to achieve better results with less effort.

This acquisition by AppsFlyer follows its recent purchase of devtodev, a comprehensive data analytics solution for game and app developers. Both oolo and devtodev will play integral roles within AppsFlyer’s Privacy Cloud Marketplace, offering data, analytics, and AI providers the opportunity to build products using AppsFlyer’s APIs while ensuring data privacy.

The introduction of “oolo by AppsFlyer” is poised to serve both existing AppsFlyer customers and those seeking independent access to these powerful tools.

The move promises to have a profound impact on the digital marketing landscape, addressing the critical importance of user acquisition in the ever-evolving app development industry.

Key takeaways

• AppsFlyer’s acquisition of oolo strengthens their commitment to comprehensive solutions, enhancing user acquisition and monetization strategies for modern marketing and growth teams.
• Oolo’s AI-driven platform provides real-time insights, optimizing key metrics like ROAS, media revenue, and retention, vital for success in the competitive digital landscape.
• Integration into the Privacy Cloud Marketplace showcases AppsFlyer’s dedication to data privacy and collaboration, while oolo’s dynamic alert system and AI technology enable privacy-centric decision-making.

The post App growth empowered: AppsFlyer acquires Oolo appeared first on Business of Apps.

source https://www.businessofapps.com/news/app-growth-empowered-appsflyer-acquires-oolo/

Chinese aps are reshaping the global market

Chinese aps are reshaping the global market

blognet   Friday, December 08, 2023   Comment  

Chinese app developers are not only thriving internationally but also reshaping the global app ecosystem. Based on new data from Adjust, Chinese-developed apps are making significant inroads into various countries. Let’s dive in!

India Emerges as Key Market for Chinese Export Apps

While India wasn’t traditionally considered a dominant market for Chinese export apps, recent data highlights its significant presence. In 2023, India stood out with an impressive 50% availability rate for Chinese apps, signalling a growing appetite for these offerings among Indian users.

Chinese apps availability overseas

Source: Adjust

Kenya’s Share in Chinese Entertainment Apps

In the same year, Kenya claimed a noteworthy share of the Chinese entertainment app market, with a 33% installation rate. This suggests a substantial user base in Kenya engaging with Chinese entertainment content.

India’s Remarkable Hold on Chinese E-commerce Apps

India made an even more remarkable impact in the realm of Chinese e-commerce apps, securing a remarkable 72% share of installations in 2023. This underscores India’s growing role in the global e-commerce landscape and its embrace of Chinese platforms.

Chinese e-commerce app install share by country 2023

Source: Adjust

Rapid App Session Growth in Emerging Markets

The global app landscape is witnessing a surge in overall app session growth, surpassing the rate of app installations in several regions, including INSEA (India, Southeast Asia), LATAM (Latin America), and MENAT (Middle East, North Africa, and Turkey). This trend reflects the increasing engagement of users with existing apps, indicating a maturing user base.

App installs and sessions

Source: Adjust

Explosive Growth in Casino Gaming Apps in Brazil

Brazil experienced a notable spike in casino gaming app installations in Q3 2023, with a staggering 168% year-over-year increase. This surge suggests a growing interest in casino gaming within the Brazilian market, presenting opportunities for developers and operators.

These developments demonstrate the dynamic nature of the global app ecosystem, with emerging markets like India and Kenya playing pivotal roles in shaping the preferences and trends in app usage.

Key takeaways

• India emerges as a significant market for Chinese export apps with a remarkable 50% availability rate in 2023.
• Kenya establishes a notable presence in the Chinese entertainment app market, boasting a 33% installation rate.
• India’s dominance extends to Chinese e-commerce apps, capturing a remarkable 72% share of installations in 2023.

The post Chinese aps are reshaping the global market appeared first on Business of Apps.

source https://www.businessofapps.com/news/chinese-aps-are-reshaping-the-global-market/

App Growth Awards Winners Announced

App Growth Awards Winners Announced

blognet   Thursday, December 07, 2023   Comment  

Last week we had the pleasure of hosting the 7th annual App Growth Awards.

We had over 250 entries from around the globe with a range of finalists across 16 different categories. All entries were evaluated independently by our panel of judges from the likes of GSMA, Omdia, CCS Insight and IBM.

The winners are:

• App Advertising Platform – Gamelight 
• App Analytics Platform  – Swaarm 
• App Data Platform – Data.ai Intelligence
• App Engagement Platform – Airship
• App Messaging Platform – CleverTap
• App Revenue Platform – Adapty
• MMP of the Year – Adjust
• ASO Company – ConsultMyApp
• User Acquisition Company – Phiture 
• App Marketing Agency of the Year – Kurve
• App Growth Innovation – ShareTheMeal Video In-App Impact Loop 
• App Marketer of the Year – Megan Dean
• Fastest Growing App – Reframe
• Growth Team of the Year – SplashLearn
• App Marketing Campaign of the Year – TATAM x Babbel: Unlocking the Power of Data
• Outstanding Contribution – Shamanth Rao

Thanks to all of the entrants, finalists, judges and winners. The calibre and range of entries this year was amazing and every single entry deserves kudos and praise for their success.

Photos from the event can be found here.

The post App Growth Awards Winners Announced appeared first on Business of Apps.

source https://www.businessofapps.com/news/app-growth-awards-winners-announced/

Titan AI secures $500,000 in pre-seed funding for gaming app development using generative AI

Titan AI secures $500,000 in pre-seed funding for gaming app development using generative AI

blognet   Thursday, December 07, 2023   Comment  

Generative AI start-up, Titan AI, has just secured over $500,000 in pre-seed funding, led by Berkeley SkyDeck. This investment underscores the growing interest in generative AI, particularly within the gaming industry.

Cheaper mobile game development

Creating mobile games can be a costly endeavour, with some projects exceeding $250,000. Titan AI has devised an innovative approach to this challenge.

The company is a generative AI gaming company that aims to streamline the production of 2D and 3D content for games, reducing both cost and development time.

Leveraging image generators like Stable Diffusion and DALL-E, the company crafts 2D graphics. It then employs proprietary technology to seamlessly integrate these elements with 3D models. Furthermore, Titan AI is actively training its AI to design game levels of varying difficulty, ranging from easy to hard, a task that typically demands significant human effort.

The studio’s primary objective is to create more inclusive gaming experiences, addressing underrepresentation in the gaming world.

Three prototypes in the making

One of Titan AI‘s inaugural games, “Aztec Spirit Run,” challenges the prevailing trend by featuring a protagonist racing against Conquistadores to protect the temple’s treasure, offering a fresh perspective on Mesoamerican culture.

In addition to “Aztec Spirit Run,” Titan AI has introduced three other game prototypes: “KPop Dream Run,” “Reptile Dream Run,” and “Holy Bible Run: Jesus Miracles.”

While the runner game template may seem familiar, Titan AI brings its generative AI prowess to the table, offering hundreds of in-game character customisation options, including outfits and tattoos. Future plans involve enabling characters to run faster and collect more items, such as golden skulls.

Titan AI’s decision to pursue endless runner games aligns with research indicating that many underrepresented players enjoy this genre. However, the company remains open to exploring other possibilities within generative AI gaming, such as allowing players to design their own in-game avatars from scratch.

To ensure accessibility for underserved audiences, Titan AI has made all its games free to play, generating revenue through in-app advertisements and paid features.

According to co-founder Fabien-Pierre Nicolas, Titan AI’s funding round signifies “a story of hope and optimism in the current ‘doom and gloom’ in the gaming industry: a new studio raising money with a positive mission for the world”.

Key takeaways

• Titan AI secures $500,000 in pre-seed funding, highlighting the rise of generative AI in gaming.
• Titan AI aims to reduce mobile game development costs and time by harnessing generative AI for 2D and 3D content.
• The studio’s inclusive approach challenges gaming norms, offering unique game prototypes and customization options for underrepresented players.

The post Titan AI secures $500,000 in pre-seed funding for gaming app development using generative AI appeared first on Business of Apps.

source https://www.businessofapps.com/news/titan-ai-secures-500000-in-pre-seed-funding-for-gaming-app-development-using-generative-ai/

Hybrid casual games soar: a 30% revenue surge in 2023

Hybrid casual games soar: a 30% revenue surge in 2023

blognet   Wednesday, December 06, 2023   Comment  

In 2023, hybrid casual games have seen a significant boost in revenues, surging by 30%. That’s according to the latest data from SensorTower. Let’s dive in.

Hybrid casual is on a roll

As we approach the end of the year, mobile hybrid casual games are expected to make over $2.1 billion in total revenue.

The biggest increases in revenue were seen in action-based and puzzle hybrid games. The overall genre has experienced a remarkable fourfold increase in annual revenue since 2019 when it was at $600 million.

In China alone, the top 10 hybrid casual games of 2023 have made nearly $600 million in total, almost matching the global milestone set four years ago. Interestingly, this growth is not limited to a specific type of game, as hyper casual games have become less popular in China this year. Moreover, in 2023, China’s top 30 mobile revenue earners have shifted from 20% hybrid casual games in 2019 to a substantial 43%, claiming nearly half of the list in this important market.

Trend in mobile in-game purchases

Source: Sensor Tower

Globally, hybrid casual game revenues reached $1.6 billion in 2022, showing an impressive 60% yearly increase. While revenues have continued to rise, reaching $2.1 billion in 2023, the growth rate has slowed down to 30%.

Hybrid casual is mobile

Mobile gamers are clearly embracing current retention strategies and the more midcore elements of hybrid casual games, contributing to the ongoing success of the genre as it passes the $2 billion milestone. However, as the genre continues to grow, whether it can avoid the challenges faced by hyper casual games is a key question for 2024.

Hybrid casual mobile games are also diversifying their sources of revenue beyond advertising. From January to November 2023, a notable 93% of the world’s top 100 hybrid casual mobile games have adopted the currency wallet model. Additionally, 74% and 67% of these games have incorporated Novice Gift packs and online event monetisation strategies, indicating a shift towards various and innovative monetisation approaches.

Ranking of top Chinese hybrid games

Source: Sensor Tower

One notable company highlighted in the report is Voodoo, a French developer that transitioned to a hybrid casual model last year, resulting in an impressive 250% increase in revenue.

France quickly recognised the decline of hypercasual games, with only 3% of its games produced last year belonging to the genre, while nearly twice as many had already adopted a hybrid approach.

Key takeaways

• Hybrid casual games are thriving, with a 30% revenue surge in 2023.
• China plays a significant role, with top games nearing $600 million in revenue.
• Mobile gamers embrace retention strategies, diversifying revenue sources, but challenges lie ahead in 2024.

The post Hybrid casual games soar: a 30% revenue surge in 2023 appeared first on Business of Apps.

source https://www.businessofapps.com/news/hybrid-casual-games-soar-a-30-revenue-surge-in-2023/