January 2024 User Acquisition Roundup: new tools and best practices

January 2024 User Acquisition Roundup: new tools and best practices

blognet   Thursday, February 01, 2024   Comment  

As we enter a leap year’s February (yes – 2024 is a leap year, finally here comes the one ), it’s time to take a look at what has brought the first month of 2024 mobile app user acquisition wise. Last year this time, we all were overwhelmed with what Generative AI had brought to the table, including for user acquisition, this January looks more like evolution than revolution and that’s ok.

To capture important updates from the leading companies in this space, we publish User Acquisition Monthly as an email newsletter and a Linkedin Newsletter. We understand that today it’s really hard to both push the envelope of your app projects and stay up-to-date with what is going on in the app industry and hence this newsletter.  You see,  the information is there but if only you can find it in one place to read, digest and apply to your work – we want to fill this gap for you.

By any stretch it’s not a complete list but we believe we manage to give you the gist of what you need to know about mobile app user acquisition today.

Put Google AI to work with Search ads

Learn how to use Google AI to create and optimize your Search ads with the new conversational experience in Google Ads. Powered by Gemini, Google’s most advanced AI model, the conversational experience helps you build high-quality Search campaigns that adapt to your goals and audience.

Upcoming: Everything You Need To Know About Quick Links

Join upcoming webinar from Branch that will be focused on Quick Links, a powerful feature of Branch that lets you create and manage links to your app content from anywhere. Whether you want to drive app installs, re-engage users, or measure your marketing performance, Quick Links can help you achieve your goals.

The Benefits of User-Generated Content

Lital Castel of Moburst explains the benefits of User-Generated Content for advertisers. User-generated content (UGC) is a powerful way to boost your brand’s credibility, engagement, and growth. UGC refers to any content created by your customers or fans that relates to your brand, such as photos, videos, reviews, or testimonials.

TikTok Publishes New Guide on Effective Ad Bidding Strategies

If you are looking for ways to optimize your TikTok ads performance to drive more app installs, you should check out the new guide published by TikTok on effective ad bidding strategies. The guide covers the basics of how TikTok’s ad auction works, the different types of bidding strategies available, and the best practices for choosing and adjusting your bids.

Apple Search Ads best practices: Q&A with M&C Saatchi Performance

The blog post features an interview with two experts from M&C Saatchi Performance, a global media agency, who share their insights and tips on how to optimize Apple Search Ads campaigns. The post touches on topics such as: the benefits and challenges of Apple Search Ads, the best practices for campaign structure, keyword selection, bidding strategies, and creative optimization, and more.

App Store Optimization Guide

Download our App Store Optimization guide, covering all aspects of this essential app marketing technique to drive native traffic to your mobile app.

User Acquisition Goodies

• How to Be Successful as an App Marketer in a Privacy-Centric World
• #182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks
• How to unlock the power of playable ads

Do you like this newsletter and wouldn’t mind to share it? Make our day – share it  with your friends and colleagues, just send them this link .

The post January 2024 User Acquisition Roundup: new tools and best practices appeared first on Business of Apps.

source https://www.businessofapps.com/news/january-2024-user-acquisition-roundup-new-tools-and-best-practices/

The APS London agenda is now live

The APS London agenda is now live

blognet   Thursday, February 01, 2024   Comment  

We are excited to announce that the first look agenda for App Promotion Summit London 2024 is now live and covering the latest in app growth and product including Generative AI, SKAN 4.0, onboarding optimisation, retention and product-led growth.

Our in-person conference at The Brewery on 25th April will feature a main stage exploring app growth across the funnel plus 3 workshop rooms and a brand-new-for-2024 roundtable zone.

We have speakers from Auto Trader, Product Madness, Monzo, Peanut, Howbout, Paired and Nude ready to share their insights.

Some confirmed sessions include:

• How to use AI to go from “Established Meh” to Engagement Rocketship – Steve Toy, CEO, Memrise
• The Anatomy of a Winning Ad: Creative Counterintelligence from the Team who Broke the Internet – Bogdana Orzu, Head of Performance Marketing and Maria Dima, Growth Content Strategist, Sweatcoin
• Have your Cake and Eat it Too: Driving Conversions through Empathy-Based Onboarding – Yeva Koldovska, Product Manager, Headway
• From Concept to Market: Transforming a Mobile Product – Jenniffer Camacho, Mobile Product Lead, Nespresso

• Navigating Growth: Power and Opportunities of Web-to-App Funnel – Anastasiia Karlova, Head of Marketing, PlantIn

Grab your tickets here if you haven’t already. We can’t wait to welcome you to the event.

The post The APS London agenda is now live appeared first on Business of Apps.

source https://www.businessofapps.com/news/aps-london-agenda-now-live/

Bidinfluence launches rebranding campaign

Bidinfluence launches rebranding campaign

blognet   Monday, January 29, 2024   Comment  

Founded by a group of specialists with extensive experience in the adtech industry, Bidinfluence stands as a supply-side platform specializing in dynamic monetization through high-quality programmatic video ads.

Сompany’s mission is to improve monetization opportunities for mobile and web publishers, providing them with cutting-edge programmatic technology. While the synergy of built-in AI/ML algorithms and human team experience unlocks additional optimization potential, a convenient platform interface makes it simple for every publisher to start growing their revenue.

Bidinfluence allows customers to automate monetization, offering an SSP powered by real-time data. Competitive eCPM, professional support, various integration types like oRTB, Header Bidding, VAST/VPAID, and high fill rate are only the beginning. With complete control over the inventory and real-time dashboards, publishers can monetize all traffic types and formats available in the industry with the next level of efficiency.

The Bidinfluence logo deliberately represents the impact on the programmatic advertising, SSP, and digital product monetization markets. The carefully chosen symbols embody the company’s influence and commitment to shaping these industries. The name “Bidinfluence” itself is a fusion of “bid,” a fundamental element in programmatic advertising, and “influence,” signifying the brand’s impactful relationship with the market.

“As Bidinfluence emerges, we aim to create a brand that communicates our core values and resonates with industry players. Our identity reflects dedication to providing innovative solutions that drive success for publishers in an ever-evolving digital landscape,” – said Daniel Kalinovskij, Chief Executive Officer of Bidinfluence.

For further information, please contact us via our new site and social media:

• https://bidinfluence.com/contacts
• https://www.linkedin.com/company/bidindluence

The post Bidinfluence launches rebranding campaign appeared first on Business of Apps.

source https://www.businessofapps.com/news/bidinfluence-launches-rebranding-campaign/

Get EXCITED for APS London

Get EXCITED for APS London

blognet   Thursday, January 25, 2024   Comment  

App Promotion Summit London is gearing up for an explosive 2024 edition, and we want YOU to be a part of the action.

Ticket sales are up 12% on last year’s conference and we are on track to hit 700+ in-person attendees at The Brewery on Thursday 25th April – making this our biggest APS event ever.

Here’s a sneak peek into the irresistible momentum building up:

– We’ve registered app growth and apps including product leaders from Europe’s top apps such as Vinted, Financial Times, Nutracheck, Busuu, Driving Test Success, PokerStars, Bloom & Wild, Plane Finder, boohoo, Moneyhub, Turo, BodyFast, American Express and Decathlon

– We’re joined by partners from the app industry’s leading players including Appsflyer, Onesignal, Quantum Metric, Stream, madduck, appier, Avow Technologies, Remerge and apptweak. Get in touch to join them.

– The speaker faculty features contributors from apps like Memrise, Product Madness, Sweatcoin, Howbout, Auto Trader, Peanut, Nespresso, Paired, Sorted Food, Headway, Nude, PlantIn and Monzo

– The exhibition area is filling up with showcases of the best user acquisition services, app engagement platforms, app marketing agencies, data and analytics tools available today.  Reserve a spot here at what will be Europe’s biggest dedicated app marketing expo.

– The agenda is coming along nicely and will be covering the latest app growth topics including Generative AI creatives, product-led growth, the latest approaches to retention and SkAdnetwork enabled user acquisition. By the way, we’ll have 5 rooms of content this year, allowing us to pack in even more talks, interactive workshops and roundtable discussions. More on that soon …

Want to attend? Have questions? Get in touch with us any time.

The post Get EXCITED for APS London appeared first on Business of Apps.

source https://www.businessofapps.com/news/get-excited-for-aps-london/

Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar]

Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar]

blognet   Tuesday, January 23, 2024   Comment  

Chances are it happened to you too – some of the apps on your phone let you down when you needed them the most. They crashed when you needed that small piece of information for something important and relevant at that moment. Wouldn’t be awesome if that never happened?

Join our webinar featuring Colin Contreary, Head of Content at Embrace and James Cooper, Director, Business of Apps  on February 28th 10am PST / 1pm EST / 6pm GMT / 7pm CET to learn from Embrace’s case studies featuring Adidas, Cameo, and GOAT.

Register for the webinar here.

The post Are app crashes ruining your user experience? Join us on February 28 to learn how. [webinar] appeared first on Business of Apps.

source https://www.businessofapps.com/news/are-app-crashes-ruining-your-user-experience-join-us-on-february-28-to-learn-how-webinar/

Join us in NYC and SF in 2024

Join us in NYC and SF in 2024

blognet   Monday, January 22, 2024   Comment  

We’re excited to announce the dates for our 2024 US events.

App Promotion Summit NYC will return to 360 Madison Avenue in Midtown Manhattan on Thursday 27th June.

App Promotion Summit SF is back at the W Hotel in SoMa on Thursday 26th September in a new larger space including breakout rooms and an exhibition area.

We’ll be exploring the new era of app growth and bringing you the latest trends and practical advice in a range of talks, interactive workshops, panel discussions and roundtable sessions (with plenty to get your teeth into!).

You’ll be able to learn and connect with America’s leading app marketers.

As always, the finest 5* food and drinks will be on offer in a super-friendly atmosphere.

Launch tickets are now on sale for both events and you can save over $1,000:

• APS NYC tickets: https://apppromotionsummit.com/nyc/register/
• APS SF tickets: https://apppromotionsummit.com/san-francisco/register/

We will plant a tree for every ticket sold through our friends at Treeapp.

If you have any questions or are interested in sponsorship opportunities or the exhibition areas, feel free to reach out to us.

The post Join us in NYC and SF in 2024 appeared first on Business of Apps.

source https://www.businessofapps.com/news/join-us-in-nyc-and-sf-in-2024/