Within the Google Play Store, there are a lot of applications and the list continues to grow. But, for some developers, another platform has been the best place to start.
Google’s fully aware that many developers choose to ship their apps on iOS instead of Android to begin with, and it is now reportedly testing new tools for developers that will hopefully change the tide a little bit. According to The Information, Google is currently utilizing what’s called “A/B” testing, which allows developers to make changes on the fly, in several different ways, and see how those changes relate to the buying habits of Android users.
Specifically, as noted in the report, developers could find out how many more people download an app when it costs only $1.99, versus a price marked at $2.99. More than that, though, developers can see how apps are perceived when the promotional video tied to the landing page for the app is animated or live action, and how a colored icon can make the difference between a download or not.
It’s a relatively small change at face value, but the information provided to developers could prove to be invaluable to those trying to get their app on as many devices as possible.
It will be interesting to see how this impacts developers publishing apps for Android.
