TikTok competitor app Triller has partnered with influencer measurement firm Influential to provide advertisers and influencers with more data on the effectiveness of their campaigns.
Influential will be providing its influencer sourcing technology, measurement and analytics to clients using Triller for their influencer marketing campaigns.
This way, brands can measure foot traffic, in-store sales and TV tune-in.
“We are on track to be the social media home for the largest amount of influencer both in audience and volume. With our CrossHype platform we are changing the model and allowing brands to buy it like media with guaranteed views on our platform but also allowing influencers to still post on their other social platforms. Creators, content, and measurement are the lifeblood of social media platforms like Triller,” said Bonin Bough, Chief Growth Officer of Triller. “Together with Influential, we’ll benefit from their AI-enabled technology, and paid media capabilities, to further accelerate Triller’s already rapid growth.”
The move is in line with Triller’s efforts to bolster its revenue, content creation and social measurement.
“Culture moves at the speed of social, and influencers creating short form video on Triller is an extremely impactful way for brands to connect with consumers” said Influential CEO Ryan Detert. “Influencer marketing has evolved into a fully trackable channel showing sales, TV tune-in, and foot traffic from branded content campaigns. We are thrilled to expand our relationship with Triller to bring this offering to even more brands and influencers.”
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source https://www.businessofapps.com/news/triller-partners-with-influential-on-app-influencer-marketing/
