Mobile commerce tech firm Button has announced a strategic partnership with cross-platform solutions provider Branch to provide brands with better visibility into app traffic.
The pandemic has accelerated consumer mobile shopping behaviours. eCommerce sales rose 31% in October and 32.4% in November last year in the US alone.
Overall, digital sales grew 45% to $181 million in the first two weeks of December 2020.
That makes it imperative that retail apps are able to build on a strong mobile commerce solution to foster consumer loyalty.
“Button’s integration with Branch gives us a holistic understanding of our mobile affiliate performance to continue driving Sam’s Club’s growth and offering our members frictionless shopping experiences,” said Rick Ton, Senior Director of Marketing, Sam’s Club.
As part of the deal, clients of Button will gain additional insights into their data and analyse their mobile performance to understand campaign performance and efficiency.
“Button’s partnership with Branch marks the next chapter for mobile marketers looking to get smarter with their spend and double down on their app install strategies,” said Michael Jaconi, co-founder and CEO of Button. “We’re excited to offer our mutual customers a better understanding of their spend holistically across all marketing channels, helping them gain the insights to optimize, personalize, and unlock the true potential of the affiliate channel as part of their growth strategies—the beginning of a new era in mobile marketing.”
“Our integration with Button ensures marketers have full visibility into their affiliate marketing campaigns,” said Eric Stein, EVP & GM at Branch. “Through our partnership, we’re excited to power our mutual customers with insights built on top of the most accurate data while delivering seamless cross-platform experiences that are sure to delight users.”
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