While the pandemic had negative effects on many industries, the app market wasn’t one of them.
According to data from Trading Platforms, mobile device users spent around $111 billion on apps from Apple and Google app stores, representing a 30% rise in spending.
As a growing number of consumers were forced to spend time indoors, more of them began to download apps to keep themselves occupied.
Apps also function as a gateway to stay in touch with loved ones, study or work more easily. It’s not all about entertainment after all.
The App Store generated 87.3% more spending than Google Play at $72.3 billion compared to $56 billion in 2019.
Google Play spending rose to $39 billion, up from $30 billion in 2019.
Notably, first time downloads of apps were higher than ever before on both stores – up 23.7% to 143 billion.
Google Play generated a higher number of first time downloads (27.9%) compared to Apple (12.1%).
Mobile games were the clear winners last year. Google saw some 46.1 billion game downloads compared to 10.1 billion on Apple.
Google Play’s download rate of games was 40% year-on-year compared to Apple’s 10% increase.
Among the top games overall were Among Us and Garena Free Fire.
The post Mobile users spent 30% more on apps in 2020 appeared first on Business of Apps.
source https://www.businessofapps.com/news/mobile-users-spent-30-more-on-apps-in-2020/
