App installs grew 31% year-on-year during the first quarter 2021 and sessions increased another 30% in 2020.
That’s according to the latest report from app marketing analytics firm Adjust.
Broken down by app category, fintech apps saw some of the highest year-on-year growth, up 51% in 2020.
Installs were also up 12% in 2021, with trading apps like Robinhood, Acorns and Gatsby are proving popular.
The pandemic led to a shift in our banking behaviours with sessions of finch apps increasing 85% in 2020 and 35% in 2021.
“The app economy experienced immense growth in 2020, as people all over the world realized the benefits of mobile in many aspects of their daily lives,” said Paul H. Müller, Co-Founder and CEO, Adjust. “For mobile marketers, the potential to reach new users is at an all-time high, but so is competition. As we move through 2021, and begin a new era with iOS 14, the importance of enhancing marketing through automation and understanding how users behave in-app throughout their entire journey is more pivotal than ever.”
Hyper casual gaming apps attracted 43% higher installs compared to 26% for non-hyper casual games.
But sessions for hyper casual games were down 21% in 2021.
The report also shows that installs of eCommerce apps grew just 6% in 2020 while sessions jumped 44%. It shows that shoppers were a lot more engaged on mobile devices because of lockdowns.
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