The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat. Meanwhile, leaders of two of the top companies vying to take on consumer-grade AR wearables (Apple and Facebook) tipped their hands ever so slightly this week. In other news, Tencent continues in its role of investing in the AR ecosystem and Looking Glass is showing the world a different take on immersive experiences... more
Market Reality: Apple & Facebook Spill AR Details, Niantic's AR Transformers, Looking Glass Unboxed, & Snap's Viral Lens
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