Mobile app management company Airnow just acquired mobile app and SDK intelligence provider MightySignal in a multi-million pound deal.
MightySignal tracks mobile SDK installations and millions of mobile ads annually. The addition will strengthen Airnow’s data capabilities in the SDK and intelligence space ad bolster its client base of publishers and marketers.
“We’re delighted to welcome Ryan and his fantastic team of highly skilled specialists to the Airnow family. Our business exists to benefit developers at every stage of their journey, and as the mobile app industry continues to grow at a tremendous rate, the addition of MightySignal and its unique benefits will only serve to power our customers’ capabilities,” said James Eggleston, co-founder and COO at Airnow.
The move follows Airnow’s earlier acquisitions of Priori Data, Airpush and Abilott to become a single platform for the app economy.
By combining the MightSignal SDK with Airnow’s mobile market insights, clients will be able to access better data to enhance their mobile app campaigns.
The plan is to integrate the MightySignal team into Airnow.
“Longer term, I look forward to contributing to new product builds, sharing our extensive app and SDK data knowledge with the Airnow team, introducing our existing customers to a broader feature set and extending our potential marketing reach to new demographics,” said MightySignal’s CEO, Ryan Buckley.
“Airnow’s vision is perfectly aligned with our own, and we have a great opportunity to work together to become a true market leader. It’s an exciting place to be.”
Airnow saw its turnover rise 300% in 2020 to $33 million.
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source https://www.businessofapps.com/news/airnow-acquires-mobile-app-ad-expert-mightysignal/
