Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology. Speaking of Facebook, the company's Spark AR platform assisted The New York Times in delivering AR content on the ongoing Olympic Games. Google also delivered its own Olympic AR experiences through its own AR platform. Finally, Snapchat continues to lean on AR as its growth driver... more
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