The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual "everything" is on trend due to the pandemic, yet another big player is entering the fray. Makeup giant Avon will now partner with Perfect Corp., one of the pioneering AR software makers in the realm of virtual makeup try-ons. • Don't Miss: Camera IQ Gives Cosmetics Brands the Power to Push Virtual Try-on Effects to Snapchat, Facebook, & Instagram "We are thrilled to partner with Avon Mexico to amplify their direct-to-consumer shopping experience with Perfect... more
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