Mobile ad and app monetisation firm Tapjoy just launched MobileVoice, a solution for mobile advertisers to add more authentic insights on customer attitudes, preferences and behaviours to their campaigns.
MobileVoice is based on Tapjoy’s opt-in, reward-based engagement solution for mobile games and apps.
It’s essentially a panel that integrates 50 million active users across 200 countries who are keen to express their opinion in exchange for in-app rewards.
“Even though mobile devices have completely transformed the modern lifestyle, the market research industry has yet to adjust to the way people consume media in the mobile era, and therefore it remains rife with inefficiencies,” said Jeff Drobick, CEO of Tapjoy.
“MobileVoice reimagines the entire market research industry in order to adapt to the shifting values and attitudes of today’s consumers. It provides brands and market researchers with a premium survey solution that taps into our value exchange model to provide a high-quality experience for users, along with in-depth mobile insights for brands, across what we believe will become one of the largest global, mobile panels in the world.”
The solution includes API integrations and research surveys to help marketers understand how audiences are perceiving brands and products.
“Tapjoy’s reach is truly remarkable, but perhaps equally impressive is the consistent quality of the research sample MobileVoice produces from its vast global network,” said Katy Mallinos, Director of Supply at Lucid. “The MobileVoice team is an important Lucid partner and has proven to be nimble and responsive to the needs of Lucid Marketplace buyers.”
MobileVoice includes quality checks such as IP location, ID verification and opt-in registration. It features a dynamic pricing model and offers price bidding and campaign optimisation tools.
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