As the holiday season is fast approaching shopping apps are getting ready for a record number of orders.
Now app analytics experts App Annie released data on the top shopping apps during Black Friday.
In the UK, the top shopping apps by download in the lead-up to Black Friday on iOS and Google Play were Tesco Clubcard and Groceries, followed by Amazon in third place and JD Sports in fourth. Shop, Vinted and fashion brands ASOS and Boohoo also made the top ten.
With JD Sports and Gymshark in the shop ranking, UK customers are on the lookout for sportswear.
In the US, top shopping apps included Amazon, Walmart, Shein, Shop, Nike and Etsy among others.
“2021 has shattered e-commerce sale records as the pandemic redefined consumer behaviors and mobile shopping is showing no signs of slowing down. We recently predicted that US shoppers will spend 20% more time YoY in shopping apps this holiday season as consumers increasingly turn to the power of their handheld devices to make purchases. We expect that this holiday shopping season will break new records in time and consumer spend on mobile shopping apps as Black Friday deals are promoted globally,” said Lexi Sydow, Head of Insights at App Annie.
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source https://www.businessofapps.com/news/british-shoppers-are-hungry-for-sportswear-shopping-apps-this-holiday-season/