Klarna, the popular finch app, has launched a dedicated shopping app following its $1.05 billion acquisitor of price comparison site PriceRunner.
The app aims to make it easier for shoppers to purchase products directly and pay using their Klarna account.
But even users who aren’t subscribers of Klarna’s payment service can use the new app to make purchases.
“It also further cements that Klarna will not be a marketplace but a viable and competitive alternative for retail partners vs Amazon, Google and Facebook,” said David Fock, CPO at Klarna.
Fock’s comment demonstrates Klarna’s ambitions – to become a viable competitor to Amazon, Facebook and Co.
The apps will launch in the US, Australia, New Zealand, Germany, Spain, Sweden, Norway, Denmark, Poland and France.
“With the introduction of our new app, Klarna becomes an end to end shopping service that caters to many needs – from inspiration and discovery to seamless post-purchase experiences,” said CEO Sebastian Siemiatkowski.
Klarna has been busy adding new tools and expanding its checkout and product options in recent months.
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