Pinterest this week presented some lacklustre performance results when it comes to monthly active users.
Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022.
During the pandemic, user numbers rose to 454 million. But as lockdowns have come to a halt globally, Pinterest faced the same drop in active users as most other social apps.
These changes are partially driven by a return to the office and users having less time to spend on social apps, but also by a wider return to physical shopping.
That said, average revenues per user weren’t as bad as expected with an average of $1.54 in Q2, up from $1.33 in Q1.
Revenues rose 9% year-on-year and increased slightly from Q1 2022.
Pinterest saw its sharpest decline in Europe where Russia’s war on Ukraine is having a wider impact on the economy and app business.
However, the company continues to expand its features and insight tools for advertisers to bolster revenues.
The post Pinterest monthly active users stagnate while revenues continue to climb appeared first on Business of Apps.
source https://www.businessofapps.com/news/pinterest-monthly-active-users-stagnate-while-revenues-continue-to-climb/
