Installs of fashion shopping app Shein surpassed Amazon for the first time in the US, according to Sensor Tower data for Q2 2022.
Shein downloads were up 13% to 6.8 million compared to Amazon’s 6.3 million, which is a drop of 7%.
During the second quarter of the year, the popular fashion retailer saw a spike in downloads due to higher consumer demand.
Installs more than tripled over Q2 2019.
While US adoption of Amazon’s app was down, the commerce giant still has triple the monthly active users compared to Shein.
But Shein is catching up fast with its number of active installs in the US growing a whopping 436% compared to Q2 2019.
The US is Shein’s single largest market by lifetime installs, with US consumers responsible for 14% of the app’s global downloads.
In Brazil, the app recorded 10.7 million installs, up 15% from 9.3 million
Its total lifetime installs were up 13% in the country.
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source https://www.businessofapps.com/news/shein-downloads-jump-13-surpassing-amazon/
