Have you got an app growth game plan for next year? 
2022 has been another year of constant change and evolution in the global app industry…
- Disruption in marketing channels from the loss of the IDFA
- Changing post-Covid consumer behaviour as verticals including travel roar back to life and others see declining usage from lockdown-induced highs
- Evolving monetization models with a growing subscriptions market
App Marketers and Growth Managers are developing new approaches and solutions to rebuild user acquisition in a post-IDFA era, including:
- Leveraging SKAdNetwork and other new approaches to measurement
- Doubling down on Apple Search Ads and ASO
- Exploring new channels including TikTok and influencer marketing
- Creative innovation
Mobile Product Managers and CRM Specialists are creating new ways of improving retention with:
- Personalisation
- Omnichannel messaging
- Onboarding optimization
- New engagement tactics
With the launch of iOS16 and iPhone 14, 2023 promises to be another year of growth and opportunity…
At App Promotion Summit Berlin on 1st December we’ll be setting the agenda for 2023 with talks, workshops and interactive sessions covering many of these topics and more.
Grab your tickets here to secure your place.
The post What’s your app growth strategy for 2023? appeared first on Business of Apps.
source https://www.businessofapps.com/news/whats-your-app-growth-strategy-for-2023/
