Every update of SKAdNetwork from Apple Inc. raises the app performance ecosystem expectations for the privacy-preserving attribution framework for iOS to be improved.
SKAdNetwork 4.0 was released by Apple inc. on October 24th, 2022. What has brought this update and how to take advantage of it?
On March 9th, join Sarah Camden of InMobi, Eran Friedman of Singular, and Adrienne Rice of M&C Saatchi Performance to talk about putting SKAN 4.0 into practice. All panelists have been keeping laser-focused on understanding and unlocking the value of SKAN since its inception.
In this live event, the panelists will help you to develop a winning strategy for your iOS app growth with SKAN, discussing:
How app growth marketers can get a fast start with SKAN 4.0
How to develop a refreshed approach to conversion value mapping
How to cut through the noise and understand how these changes impact your app’s growth in a meaningful way
Register “Putting SKAN 4.0 into practice” Business of Apps Live event.
The post Join the conversation: Putting SKAN 4.0 into practice [live event] appeared first on Business of Apps.
source https://www.businessofapps.com/news/join-the-conversation-putting-skan-4-0-into-practice-live-event/
