Snap launched a series of online educational classes to demonstrate how Snapchat marketers can use call-to-action campaign ads to engage users.
So called Snap Connect classes focus on mobile gaming, apps and eCommerce.
The video-based modules are delivered by experts to guide advertisers through the pros and cons of direct-response solutions.
Marketers can even earn certificates to verify their progress.
Snap plans to extend the Snap Connect content across a broader array of industry verticals in the future and will release a report for marketers to take away insights on how they can improve their campaigns in the new year.
The release of the educational videos comes at a time when marketers are looking to boost their eCommerce sales as lockdown has driven consumers to shop online and on their mobile devices.
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source https://www.businessofapps.com/news/snap-launches-connect-classes-for-snapchat-advertisers/
