Mobile performance marketing platform, Vungle, just acquired TreSensa Technologies, a mobile ad creative tech company based in New York.
The company provides app developers with a suite of playable ad builders and customisable game-play ad engines via its cloud-based tools.
It’s Vungle’s third acquisition within just six month as the company is speeding up its expansion.
In collaboration with GameRefinery and AlgoLift, Vungle now offers developers tools for game designs, app marketing and measurement.
With the addition of TreSensa, clients will be able to export industry-leading creative.
“For a long time, advertisers have wanted more access to Vungle’s industry-leading Creative Labs team. The addition of TreSensa to the Vungle platform, alongside our recent acquisitions of AlgoLift and GameRefinery, further enables us to provide our customers with an essential destination for app growth and success,” said Jeremy Bondy, CEO of Vungle.
“As the app industry becomes increasingly complex and data-driven, our goal is to provide app developers with the tools and constant innovation they need to impact every aspect of their business. TreSensa’s leading technology significantly bolsters our creative capabilities and enables us to develop even deeper and more strategic relationships with our customers. We are very excited to welcome TreSensa to the Vungle family.”
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source https://www.businessofapps.com/news/vungle-acquires-tresensa-to-expand-app-marketing-tools/
