Some 320 million Chinese shoppers will be purchasing a product from a video livestream, according to forecasting from eMarketer.
It follows a boom in not only live video but eCommerce as a function of videos. Growth has been rapid in that arena given that it would mark around 186 million more people than in 2019.
However, overall growth of the sector is predicted to flatten out over the next few years.
Around 39% of shoppers are aged 14 or older.
The research firm expects the number of livestream commerce to jump 30% in 2021, which is 13.5% more than in 2020.
By 2023, more than 45% of digital shoppers above the age of 14 will be using livestreams to purchase a product.
Consumers continue to be nervous about in-door shopping due to the COVID-19 pandemic. But with over 824 million digital shoppers, China is clearly leading the trend toward mCommerce and eCommerce.
But what is it that makes livestream different from more traditional online shopping?
It’s the replicable in-store shopping experience that also includes interactions with sales staff and browsing products in a more casual manner.
The post Livestream shopping still booms in China, but growth to slow appeared first on Business of Apps.
source https://www.businessofapps.com/news/livestream-shopping-still-booms-in-china-but-growth-to-slow/
