Google Analytics is not the easiest tool to wrap your head around. It uses a lot of complex jargon, there are endless reports to dig into, and extracting meaningful conclusions from the data requires a deep understanding of SEO.
Indeed, to the average user, it is all rather off-putting. If you want to do more than merely check how many page views your site racked up in the previous few weeks, you're going to need some intensive training.
Google Analytics courses can run to several hundred dollars—but you don't need to spend that much. As a MakeUseOf reader, you can buy a bundle of Google Analytics courses for just $35. The regular price of the bundle is $995, so you are bagging yourself a 96 percent discount.
Let's take a look at which courses are included.
1. Google Analytics Certification: Become Certified and Earn More
You can take a Google Analytics exam (issued by Google) to get an industry-recognized certification. The exam, which is free to take, last 90 minutes and uses multiple-choice questions.
This course preps you for the exam. It consists of 23 lectures, two hours of video content, and hundreds of practice questions.
2. Google Analytics for Beginners: Hands-On Training Course
The second course is solely focused on education rather than exam prep. Aimed at beginners, it provides hands-on exercises that will quickly move you from newbie status to an advanced level.
You get 28 lectures and two hours of video, a demo analytics account to practice with, and complete explanations of all the facets of the tool.
3. Google Analytics: Marketing
If used correctly, Google Analytics can be the data source around which you build entire marketing campaigns.
The third course in the bundle uses that as a focus. It teaches you how to navigate the vast amount of data in the app and explains how to extract marketing insights from said data. You will discover how to use Google Analytics to make decisions and how to translate the data into effective Google Ads campaigns.
It has 33 lectures and four hours of video.
4. Google Analytics Methods
This course is run by the highly experienced marketing analyst, Guido Hummel. It is focused on practical skills rather than theory. You will learn the methods and techniques for measuring, monitoring and analyzing web traffic.
It has 18 lectures and two hours of video.
5. Marketing Analytics in Google Data Studio
The final course in the bundle is Marketing Analytics in Google Data Studio. It explains how to set up an analytics dashboard in Google Data Studio to help you make better sales and marketing decisions. If you come from a sales background and want to pivot into analytical roles, this is the course for you.
To get this mega-deal, click on the link and add the bundle to your shopping cart.
