During 2020, there were 218 billion new app downloads, a rise of 7% from the previous year, according to new data from AdColony.
A whopping 78% of all games were casual games and users spent 4.2 hours on average using their mobile devices each day.
The latest report highlights a significant shift in consumer behaviour during the COVID-19 pandemic. Mobile gaming quickly took off as a fun form of stress relief during unprecedented times and lockdowns.
Almost half (45%) of all apps used in Q1 2021 were games and 36% of mobile gamers are playing more than before the pandemic.
Around a fifth (21%) made a product discovery from an ad seen on a mobile app which shows that advertising strategies are working.
According to AdColony, consumers spent 8% more time in mobile games than watching live TV.
18% also paid for mobile apps in 2020 and 14% of gamers made in-app purchases.
Consumer spending in mobile gaming is expected to reach $120 billion in 2021.
Time spent in mobile apps grew 16% for Gen Z and 18% among millennials and a whopping 30% for Gen X and Baby Boomers.
The reasons for playing games on mobile devices include passing time (48%), relaxing (44%), keeping the mind active (33%) and doing brand research (27%).
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source https://www.businessofapps.com/news/65632/
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